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from the group: Offset Lithography

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Pre-photographic

Photomechanical

Photographic

Albumen
Ambrotype
Bromoil
Bromoil Transfer
Carbon
Carbro
Chromogenic
Collodion POP
Cyanotype
Daguerreotype
Direct Carbon (Fresson)
Dye Imbibition
Gelatin Dry Plate
Gelatin POP
Gum Dichromate
Instant (Diffusion Transfer)
Instant (Dye Diffusion Transfer)
Instant (Internal Dye Diffusion Transfer)
Matte Collodion
Platinum
Salted Paper
Screen Plate
Silver Dye Bleach
Silver Gelatin DOP
Tintype
Wet Plate Collodion

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Notes on this view:

This colorful postcard is a reproduction of a 1933 Oldsmobile advertisement printed by the Curt Teich Company, the world's largest printer of scenic-view and advertising postcards. The company originated in Germany and was moved to Chicago in 1896. The factory stopped all production in 1978. Offset lithography has been the predominant photomechanical printing process used for large-volume, high-quality commercial printing since 1950. It is commonly used to print postcards, magazines, newspapers, and books.